CES 2023 SK

Date

February 2023

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Clients

SK

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Capabilities

Exhibition, motion graphic

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Tool

Cinema4d, Octane​​​​​

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A video was produced for the CES 2023 SK promotional center, consisting of six interactive zones designed to communicate the company’s vision and technologies.

One of these zones focused on a factory concept, where the challenge was to transform complex content into a clear and engaging experience for the audience.

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The overall look, animation, and character design for this factory zone were developed to create a friendly and approachable atmosphere. By incorporating playful visuals and cute animations, the narrative simplified technical concepts while adding an element of enjoyment. This approach allowed visitors to engage with the material more easily, turning the factory into a space that felt both informative and accessible.