Samsung ILP in London
Date
March 2023
Clients
SK
Capabilities
Exhibition, motion graphic
Tool
Cinema4d, Octane
A video was produced for an exhibition to showcase the ARC technology developed by SK Innovation. The purpose of the piece was to highlight the innovative features and applications of the technology, engaging the audience while reinforcing SK Innovation’s commitment to sustainable solutions.
The opening scene, overall factory environment, and animation were designed to create a friendly and approachable aesthetic. A cute and playful visual style was applied to contrast with the typically rigid image of a factory, making the content easier to understand and more enjoyable for viewers. Through this approach, the narrative was brought to life and the audience’s experience of the exhibition was enhanced.
Date
March 2023
Clients
SK
Capabilities
Exhibition, motion graphic
Tool
Cinema4d, Octane
A video was produced for an exhibition to showcase the ARC technology developed by SK Innovation. The purpose of the piece was to highlight the innovative features and applications of the technology, engaging the audience while reinforcing SK Innovation’s commitment to sustainable solutions.
The opening scene, overall factory environment, and animation were designed to create a friendly and approachable aesthetic. A cute and playful visual style was applied to contrast with the typically rigid image of a factory, making the content easier to understand and more enjoyable for viewers. Through this approach, the narrative was brought to life and the audience’s experience of the exhibition was enhanced.
Date
September 2022
Clients
Samsung
Capabilities
Exhibition, motion graphic
Tool
Cinema4d, Octane
A typographic video was produced for the Samsung Galaxy S23 event in London, utilizing anamorphic techniques to create a distinctive visual experience. The video extended across three sides of the event space, surrounding the audience and making them feel as if they were fully inside the environment.
By combining bold typography with anamorphic visuals, the piece transformed the venue into an immersive space that embodied both innovation and energy. This dynamic presentation elevated the atmosphere of the event, leaving the audience with a memorable and impactful impression that aligned seamlessly with the Galaxy S23 identity.
