SK ARC

Date

March 2023

Clients

Capabilities

Exhibition, motion graphic

Tool

Cinema4d, Octane

A video was produced for an exhibition to showcase the ARC technology developed by SK Innovation. The purpose of the piece was to highlight the innovative features and applications of the technology, engaging the audience while reinforcing SK Innovation’s commitment to sustainable solutions.

The opening scene, overall factory environment, and animation were designed to create a friendly and approachable aesthetic. A cute and playful visual style was applied to contrast with the typically rigid image of a factory, making the content easier to understand and more enjoyable for viewers. Through this approach, the narrative was brought to life and the audience’s experience of the exhibition was enhanced.